My team and I created this TV spot during the One Club Student Creative Competition in Beijing, China, as a part of our campaign to reintroduce Windows as a tool to initiate while appealing to college aged students around the world. Our challenge was to inspire people to do great things however big or small. Our campaign focused on Microsoft being “For The Doers”. We presented our campaign in front of the judges for the final round and took home a Silver Pencil. Check out the short student made documentary of our experience below.
A team of eight College of Communication Arts and Sciences students traveled to China to participate in this year's highly competitive OneClub China Youth Creative Festival where about 5,000 students from advertising programs throughout China sent their best work to be juried by OneClub officers in Beijing, and of those, only 300 were selected to compete in the festival competition.